1. About Let.gl
- Concept: An image‑centric theme dedicated to showcasing Letti the greyhound, blending personal storytelling with symbolic motifs.
- Mission: To celebrate trust, companionship, and memory through visual storytelling, while raising awareness of greyhound care and adoption.
- Tone: Minimalist, elegant, emotionally resonant.
2. Audience
- Primary: Greyhound enthusiasts, pet lovers, rescue advocates, and community members interested in animal welfare.
- Secondary: Branding, design, and storytelling professionals who appreciate modular, symbolic frameworks.
- Tertiary: Potential sponsors aligned with compassion, heritage, and ethical storytelling.
3. Visual Identity
- Logo/Wordmark: Clean, modern typography with subtle greyhound silhouette or wave motif.
- Color Palette:
- Soft greys (echoing Letti’s coat)
- Muted greens (natural landscapes)
- Warm gold accents (symbolic resonance, memory)
- Typography: Minimalist sans serif for clarity; optional script for captions.
- Imagery Style: High‑resolution, natural light, candid moments of trust and companionship.
4. Content Themes
- Trust Milestones: Documenting Letti’s journey from timid to affectionate.
- Keepsakes & Memory: Symbolic objects (blankets, tokens) tied to images.
- Advocacy: Gentle call‑to‑action for greyhound rescue and adoption.
- Community: Integration of heritage, local storytelling, and cultural respect.
5. Advertising & Partnerships
- Opportunities: Banner placements, sponsored content, collaborative campaigns.
- Policy: Ads must align with Let.gl’s values (animal care, ethical brands, cultural respect).
- Formats: Modular ad kits designed to complement the gallery aesthetic.
6. Contact
- Owner/Creative Director: Corey
- Location: Sutherland Shire, Sydney, NSW, Australia
- Email: contact@let.gl